I’m Giuliana and I’m passionate about creating outstanding experiences.

I approach research questions and design problems with rigorous curiosity, abundant empathy, and pragmatism.

I believe mixed methods evidence, collaborative conceptual analysis, and free-flowing iteration are necessary for designing aesthetic, useful, and impactful solutions.

My background in philosophy is a great asset in early-stage product and service design. I holistically recognize key components and relationships of a complex system, identify areas ripe for innovation, and synthesize cross-disciplinary insights and solutions.

When I am not conducting user interviews or wireframing, I read, go cycling, do yoga, and listen to bluegrass.

Ask me why I think pigeons deserve reparations.